Amira has spent almost all her life in Saudi Arabia and Dubai. Inspired by the rich culture and social nuances of the middle east, she pursued her love for art, history and fashion design in France. An abiding love for craftsmanship and vintage art deco led to a vivid moodboard for what would become the Amira Haroon brand in 2010.
Amira’s design philosophy is based on the realization that fashion is out on the streets, cafes, podiums, and offices, creating confidence and shaping every woman’s meaningful life. The brand’s mandate is to make clothes that are not only timelessly elegant but have the easy breeziness needed in today’s age.